About & Contact

Vuru is a launch directory for small software. Makers post what they built, readers browse by category, and the products people actually find useful rise through upvotes and reviews.

It exists because the large launch boards have become a single crowded day: you get a spike of traffic, and then the page is buried under the next day's launches. A product that solves a real problem for a small group of people deserves to stay findable after launch day, which is why categories and search matter here more than the front page does.

The site is free to use and free to launch on. There is no queue to pay to skip and no ranking to buy.

Listings reach the site in two ways:

• Makers submit their own products through the submission form. These are the listings a maker controls and can keep current.
• Some listings are imported automatically from public launch feeds, so the directory has depth from day one. Imported listings are attributed to an import account rather than to a person, and any maker can claim their product.

Whichever route a listing takes, we host its images ourselves rather than hotlinking them, and outbound links point at the product's own website rather than through a tracking redirect.

Nothing here is tested, audited or endorsed by us. A listing is a directory entry, largely written by the product's own maker — our Disclaimer sets out exactly what that does and does not mean.

Positions are calculated automatically from upvotes, review activity and recency, within a daily, weekly, monthly or all-time window. There is no editorial thumb on the scale and no manual override for advertisers.

The full explanation, including why a product's position moves, is on the How ranking works page.

Rankings measure interest from a self-selecting audience, not quality. A product at the top of a board got more upvotes that day; that is all it means.

Through advertising and clearly marked sponsored placements. That is the whole model.

Money never buys a ranking position, a review score, removal of a negative review, or editorial coverage. Everything paid for is labelled where it appears. The Advertising Disclosure page sets out exactly what a sponsor can and cannot buy, and we would rather you hold us to it than take our word for it.

We publish guides on launching, ranking, getting found and choosing tools. These are written to be genuinely useful, including where the honest answer is that a competitor suits you better.

Our writing about launch platforms names alternatives and describes their strengths. A directory that only recommends itself is not worth reading.

The blog is general commentary, not professional advice. Where a topic touches something regulated — finance, health, employment, compliance — we describe how that category of software generally works, not what you should do.

We collect what the site needs to work and nothing beyond it. We do not sell personal information, we do not build advertising profiles, and we do not share your email address with other users or with makers.

Passwords are hashed with a per-account salt and cannot be read back by anyone, including us. Sessions are a signed reference to your account and nothing more.

The Privacy Policy sets out every category we hold, why we are allowed to hold it, how long we keep it, and the rights you have over it — including how to get a copy or have it deleted.

Email hello@vuru.online. It reaches a person. Putting a word in the subject line helps it get routed:

• "Support" — something is broken, or you cannot do something you should be able to.
• "Listing" — to claim, correct or remove a product listing.
• "Report" — content or behaviour that breaches our Content Policy or Acceptable Use Policy.
• "Copyright notice" — a formal infringement complaint, as set out on the Copyright and DMCA page.
• "Privacy" — a data access, correction or deletion request.
• "Security" — a vulnerability report. Please give us a reasonable chance to fix it before disclosing publicly.
• "Advertising" — sponsorship enquiries.

We aim to reply within a few business days. Privacy requests are answered within the one month the law allows, and sooner where we can.

If something on this site is wrong — a listing that misdescribes a product, a broken link, a factual error in an article — tell us and we will fix it.

We would genuinely rather be corrected than be wrong quietly, and that includes these legal pages. If you find a cookie we have not documented or a practice we have not disclosed, that is a bug and we want to hear about it.