Content Policy

A directory is only useful if what it says is true. Everything in this policy follows from that: a reader should be able to trust that products are real, that reviews come from real experience, and that rankings reflect genuine interest.

This policy sets out what we require. Our Acceptable Use Policy covers prohibited content and conduct in general terms; this page is about quality and honesty specifically.

A listing should let a reader decide in thirty seconds whether the product is for them. That means:

• A tagline describing what the product does, not how excited you are about it.
• A description accurate about current capability. Describe what ships today; mark anything planned as planned.
• Honest pricing. If there is a free tier, say what it excludes. If pricing is usage-based, say what drives the meter.
• Screenshots of the actual product, not mockups presented as real.
• A working link to a page where the product can actually be obtained.

We may edit a listing for formatting, correct an obvious error, or recategorise it. We will decline listings that are placeholder pages, dead links, or resubmissions of the same product under a new name.

Reviews carry the most weight and are the easiest to corrupt, so the rules are strict:

• Write from genuine personal experience of the product.
• Do not review your own product, or a product you work on.
• Do not review a direct competitor without disclosing the relationship in the review itself.
• Disclose any payment, free access, or other inducement you received, plainly and in the review.
• Review the product, not the person who made it.
• Be specific. "Did not work for me" helps nobody; "the importer failed on files over 50MB" helps everyone.

A critical review is not a policy breach. We do not remove reviews because their subject dislikes them, and asking us to is not a good use of anyone's time. We do remove reviews that are fabricated, undisclosed-conflicted, or abusive.

The community exists so people can ask real questions about products and get real answers.

• Disagree freely; attack arguments rather than people.
• Disclose your affiliation when discussing a product you are involved with.
• Do not post threads that exist only to promote something.
• Do not brigade — organising a group to pile onto a person or a product is a breach whether or not each individual post would be.

Makers are welcome and encouraged to participate in discussions about their own products, provided they say who they are.

Rankings are calculated from upvotes and activity. Manipulation devalues every position on every board, so we treat it seriously.

Legitimate: telling people who use or might use your product that you have launched, on your own channels, and asking them to take a look.

Not legitimate: buying votes, exchanging votes with other makers, creating accounts to vote, using automation, or offering anything of value for a vote or a review.

Where we detect manipulation we remove the votes, may reset the ranking or remove the listing, and may close the accounts involved. We do not publish our detection methods, and we do not owe an explanation of them.

We have no objection to a model helping you write. We do object to content that nobody checked.

A listing or review that is fluent, generic and factually wrong is worse than a badly written one that is true. If you used a model to draft something, read it before posting and make sure every claim is accurate.

Mass-produced listings for near-identical products, or reviews generated at volume, are spam and will be removed regardless of how they were written.

Most moderation happens in response to a report. We also run automated checks for the patterns that are reliably abusive — rapid duplicate posting, known malware domains, coordinated voting — and those flag content for review rather than removing it outright.

Where we remove something we normally tell the author what and why. Where we restrict an account we say what triggered it.

Decisions are made by people. Automated systems queue things for attention; they do not deliver the verdict.

Report anything that breaches this policy to hello@vuru.online, with a link and a short description.

If we removed your content and you believe we were wrong, say so at the same address. A person will look again, and if we made a mistake we will reverse it and tell you.

Copyright complaints follow a separate, formal process set out on our Copyright and DMCA page.