Copyright & DMCA Policy

Vuru respects intellectual property and expects everyone using the site to do the same. We respond to properly made copyright complaints and remove infringing material.

Most content here is submitted by users — product descriptions, logos, screenshots, reviews and community posts. We do not review it before publication, so infringing material can appear. When it is reported, we act.

This policy follows the notice-and-takedown procedure of the United States Digital Millennium Copyright Act, and we apply the same process to complaints from anywhere. It sits alongside our Terms of Service.

Two things are worth checking, because they account for most complaints we receive that turn out not to be infringement:

• Trade marks are not copyright. A product name or logo used to identify that product in a directory is nominative fair use. If your objection is about a mark rather than a copied work, write to us describing the problem instead of filing a copyright notice.
• Criticism and commentary are not infringement. A negative review that quotes your marketing copy, or a comparison that names your product, is normally lawful. We do not remove reviews because their subject dislikes them.

If your material genuinely has been copied — your screenshots, your written copy, your images, your code — a notice is the right route.

Email hello@vuru.online with "Copyright notice" in the subject line. To be effective, your notice must include all of the following:

• Your physical or electronic signature, as the owner or a person authorised to act for the owner of an exclusive right that is allegedly infringed.
• Identification of the copyrighted work claimed to have been infringed, or a representative list if the notice covers several works.
• Identification of the material you say is infringing, with enough detail for us to locate it — a direct URL to the page, and which element on it.
• Your contact details: name, postal address, telephone number and email address.
• A statement that you have a good faith belief the use is not authorised by the copyright owner, its agent, or the law.
• A statement that the information in the notice is accurate, and, under penalty of perjury, that you are authorised to act on the owner's behalf.

An incomplete notice may not be effective. If something is missing we will normally tell you what, rather than ignoring it.

Do not send a takedown notice for material you know is not infringing. Under the DMCA, a person who knowingly materially misrepresents that material is infringing may be liable for damages, including costs and legal fees, incurred by the alleged infringer and by us.

We take this seriously in both directions. Using copyright notices to suppress a bad review, remove a competitor's listing, or force a maker to negotiate is an abuse of the process, and we will treat it accordingly.

Our process is as follows:

• We acknowledge the notice, normally within a few business days.
• We check that it contains the required elements. If not, we ask for what is missing.
• Where the notice is valid, we expeditiously remove or disable access to the material.
• We notify the person who posted it, forward a copy of the notice, and explain how to counter-notify.
• We keep a record of the complaint for our repeat-infringer process.

Removal is not a finding that infringement occurred. It is the response the law expects of a platform in the face of a valid complaint, and the counter-notice procedure exists precisely because complaints can be wrong.

If your material was removed and you believe that was a mistake or a misidentification, you may send a counter-notice to hello@vuru.online containing:

• Your physical or electronic signature.
• Identification of the material that was removed, and the location where it appeared before removal.
• A statement, under penalty of perjury, that you have a good faith belief the material was removed as a result of mistake or misidentification.
• Your name, postal address, telephone number and email address.
• A statement that you consent to the jurisdiction of the federal court for the district where your address is located, or, if outside the United States, of any judicial district in which we may be found, and that you will accept service of process from the complainant or their agent.

We will forward your counter-notice to the original complainant. If they do not tell us within ten to fourteen business days that they have filed court proceedings seeking to restrain the activity, we may restore the material.

We terminate, in appropriate circumstances, the accounts of users who repeatedly infringe copyright.

What counts as "repeat" depends on the circumstances: the number of valid notices, whether counter-notices were filed and upheld, whether the same work is involved, and whether the conduct looks deliberate. We apply judgement rather than a fixed count, and we do not treat a complaint that was successfully disputed as a strike.

Some listings are imported from public launch feeds and APIs, including product names, descriptions, images and maker details. We reproduce this material to operate a directory, in the way directories and search engines customarily do.

We localise images onto our own servers rather than hotlinking them, so a copy exists here. If you own material that reached the site this way and object to it, tell us and we will remove the listing or the specific asset.

Makers can also claim a listing, correct it, or ask for it to be removed entirely — you do not need a copyright notice for that. Email hello@vuru.online from an address at the product's domain and ask.

The site's design, code, editorial writing, category descriptions, blog articles and graphics belong to Vuru unless stated otherwise.

You may link to any public page here, and quote short extracts for review, criticism, news reporting or comment with attribution and a link. You may not republish our editorial content wholesale, or build a competing directory from our data, without written permission.

If you would like to use something of ours beyond that, ask. We are usually happy to say yes.

All copyright correspondence goes to hello@vuru.online. Put "Copyright notice" or "Counter-notice" in the subject line so it is routed correctly.

This page is a plain-language starting point written for how this site actually behaves. It is not legal advice and has not been reviewed by a qualified lawyer. If you are operating your own site, note that the DMCA safe harbour requires registering a designated agent with the United States Copyright Office — that registration is separate from publishing a page like this one.