Acceptable Use Policy

What you may and may not do here, and what happens when someone crosses the line.

Last updated 31 August 2026

1. Scope

This policy applies to everyone who uses Vuru, whether or not they have an account, and to everything they do here: submissions, reviews, comments, community posts, votes, messages and automated access.

It forms part of our Terms of Service. Where this policy and the Terms overlap, both apply.

The short version: submit real products, write honest reviews, argue about the work rather than the person, and do not try to game the rankings.

2. Prohibited content

Do not post, submit or link to:

  • Anything unlawful, or that promotes unlawful activity.
  • Sexual content involving minors, in any form. We report this to the relevant authorities without exception.
  • Content that harasses, threatens, bullies or incites violence against a person or group.
  • Hate speech targeting people by race, ethnicity, national origin, religion, disability, sex, gender identity, sexual orientation, age or any comparable characteristic.
  • Content encouraging self-harm, suicide or disordered eating.
  • Doxxing — publishing someone's private information without consent, including home address, personal phone number or identity documents.
  • Non-consensual intimate imagery, and sexual content generally.
  • Malware, phishing pages, or links to either.
  • Material infringing someone else's copyright, trade mark or other rights.

3. Prohibited conduct

Do not:

  • Create multiple accounts to vote, review, evade a restriction or appear to be several people.
  • Impersonate another person, company or product, or claim a product you did not make.
  • Buy, sell, trade or solicit votes, reviews or ratings.
  • Use scripts, bots or automation to vote, post or submit.
  • Coordinate vote exchanges with other makers, in any venue.
  • Post a review of your own product, or of a direct competitor, without disclosing the relationship.
  • Spam — repetitive posting, unsolicited promotion, or comments that exist only to place a link.
  • Submit a product that does not exist, is not yours to submit, or is a thin wrapper resubmitted repeatedly under new names.

4. Technical restrictions

Do not:

  • Attempt to gain unauthorised access to the site, other accounts, or any connected system.
  • Probe, scan or test the security of the site without prior written permission.
  • Circumvent rate limits, authentication or any access control.
  • Scrape at a rate that degrades the service, or ignore our robots directives.
  • Interfere with the site's normal operation, or impose an unreasonable load on it.
  • Reverse engineer, decompile or attempt to extract source code beyond what is publicly served.

If you find a security vulnerability, we would like to know. Email hello@vuru.online with the details and give us a reasonable opportunity to fix it before disclosing publicly. We will not pursue anyone who reports a genuine issue in good faith and does not exploit it beyond what is needed to demonstrate it.

5. Automated access

Reasonable, well-behaved automated access is acceptable: identify yourself with a real user agent, respect our robots directives, stay within a request rate that does not affect other users, and cache rather than refetching.

Bulk extraction of our data to build a competing directory is not acceptable, and neither is any automated voting or posting.

We publish a sitemap index at /sitemap.xml precisely so that crawlers do not need to guess. Use it.

6. Enforcement

Where we find a breach, our response is proportionate to what happened. Depending on severity and history, we may:

  • Remove the content, and tell you why.
  • Remove votes or reset a ranking affected by manipulation.
  • Rate-limit or temporarily restrict an account.
  • Suspend or permanently close an account, and decline future submissions.
  • Block an address or network.
  • Report the matter to law enforcement, where it involves a serious crime.

Serious breaches — illegal content, security attacks, coordinated manipulation — can result in immediate permanent closure without a warning.

7. Appeals

We get things wrong. If your content was removed or your account restricted and you think that was a mistake, reply to the notice or email hello@vuru.online explaining why.

A person reviews appeals, not an automated system. If we made an error we will reverse it and say so.

We will not usually reverse a decision about content that clearly breaches this policy, however persuasively the appeal is written.

8. Reporting a problem

To report content or behaviour that breaches this policy, email hello@vuru.online with a link to the page and a short description of the problem.

For anything involving an immediate risk to someone's safety, contact your local emergency services first. We can remove a post; we cannot send help.

This page is a plain-language starting point written for how this site actually behaves. It is not legal advice — have a lawyer review it before relying on it commercially.