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RHRhea Vandermeer3d ago
I put off making a product video for about six months because every previous attempt turned into an afternoon in an editor. Recorded the screen capture, dropped it in, picked a template and had something I was not embarrassed by in under an hour. The part that actually saved me was the automatic captions — most people watch these on mute and I would not have bothered otherwise. My one complaint is that the template choice matters more than it looks like it does; the first one I picked made everything feel like an advert.
Typeframes
TOTobias Lindqvist9d ago
Set this up for a small open source project after people kept asking where they could send something. Took about ten minutes and the first support came through the same week. What works is that supporters do not need an account — that single thing removes most of the drop-off I saw with the alternative I tried first. Payouts have been on schedule. Marking it four rather than five because the analytics are thin; I would like to know where people are arriving from and I cannot tell.
Buy Me a Coffee
MAMarguerite Osei15d ago
Been using this for about four months for content planning. It is genuinely good at surfacing things I would not have thought to look for, and a couple of those became our best-performing posts of the quarter. Worth being realistic about what the numbers are though. The growth figures are directional rather than exact, and I have seen a few topics flagged as rising that were really one large news cycle. I treat it as a list of things to go investigate rather than a list of things to go write, and on that basis it earns its cost.
Exploding Topics
DEDevashish Raman22d ago
I have used this on every backend project for years and it is still the first thing I install. Collections shared across the team save a genuine amount of onboarding time, and the scripting is powerful enough that we run a decent chunk of our integration checks through it. The honest criticism is that it has grown a lot. What was a fast request client now takes a while to start and pushes cloud features I do not want. It is still the tool I reach for; I just notice the weight now in a way I did not three years ago.
Postman
PRPriyanka Balachandran1mo ago
Moved a marketing site and two documentation sites over last year. The thing I did not expect to care about was deploy previews on every pull request — being able to send a designer a working link instead of a screenshot changed how our review process works. Rollbacks are one click and have saved me twice. Build minutes are the thing to watch on the pricing side; our docs site rebuilds often and we hit the limit faster than I planned for, so check that before committing if you deploy frequently.
Netlify

SEO

Research, auditing, tracking and technical SEO.

Nothing launched in this category yet.

About SEO

Search tooling is a mature category with a clear split: tools that tell you what is happening, and tools that help you do something about it. Most people over-invest in the first and under-invest in the second, which is why so many teams have a dashboard full of metrics and no change in traffic.

The research tools — keyword volume, difficulty scores, competitor gap analysis — are useful for direction and unreliable for precision. Volume figures are estimates derived from sampled data and can be wrong by large multiples on individual terms, particularly in the long tail. Difficulty scores are proprietary compositions with no ground truth. Treat both as ordering rather than measurement: the relative ranking of two terms is more trustworthy than either number.

The technical tools — crawlers, log analysers, structured data validators, performance auditors — are where the reliable wins are, because they surface problems with definite answers. A page that returns the wrong status code, a canonical pointing at the wrong URL, a schema block that fails validation, a template that ships an empty title: these are all findable, fixable and consequential, and no judgement is required.

Rank tracking deserves a caution. Results are personalised, localised and volatile enough that daily movement is mostly noise, and tracking a large set of terms daily produces a chart that invites you to react to nothing. Weekly, on a small set of terms that matter commercially, is more informative and considerably cheaper.

The newer end of the subcategory is tooling for how AI assistants cite sources, which is a genuinely different problem from ranking. Assistants tend to lift from pages that answer a question directly, near the top, in plain language, with structure a parser can follow. Optimising for that overlaps with good writing more than with traditional keyword work. We have written about this in [getting cited by AI assistants](/blog/getting-cited-by-ai-assistants).

One structural note for anyone launching a product: a listing on a launch directory is a link and a page, and the honest expectation is modest. See [do launch platforms help SEO](/blog/do-launch-platforms-help-seo) for what that is actually worth.